The Brand Equity Quiz at Kochi was at the Le Meridien. The setting was tranquil, as the hotel is located in close proximity to one of the thousands of rivulets that make up the backwaters that have made this part of the country a tourist destination. For a very short while on the evening of April 17, the setting changed. There was a buzz in the air and numerous excited participants checked out the Mahindra Scorpio. The evening proved to be an absorbing one and in the end it was the duo of Paul Rasan Eralil and Shamnath Rao of Aufait Technologies who won the day.
Tuesday, April 21, 2009
BEQ buzz in the backwaters
The Brand Equity Quiz at Kochi was at the Le Meridien. The setting was tranquil, as the hotel is located in close proximity to one of the thousands of rivulets that make up the backwaters that have made this part of the country a tourist destination. For a very short while on the evening of April 17, the setting changed. There was a buzz in the air and numerous excited participants checked out the Mahindra Scorpio. The evening proved to be an absorbing one and in the end it was the duo of Paul Rasan Eralil and Shamnath Rao of Aufait Technologies who won the day.
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